The number of Australians choosing to use health and sport nutrition supplements is on the rise, according to new research.
But it’s not just gym-goers who are turning to supplements to support their health and fitness, but an increasing number of baby boomers and people over the age of 64.
An industry report by leading market research group IBISWorld found
- More than half (56.1%) of Australians between the ages of 35 to 64 use sport nutrition supplements;
- One-tenth (10.9%) are over the age of 65; and
- More than a third (33%) are between 15 and 34 years of age.
Interestingly, the market research showed parents over the age of 35 were also purchasing supplements such as vitamins for their children while non-gym going consumers were choosing supplements to support weight management.
The Vitamin and Supplement Stores in Australia report (2018) also identified a trend over the past five years in consumers over the age of 65 years increasingly choosing supplements for preventative reasons as well as to support their immune system, joint and bone health and sleep.
WHAT ABOUT YOUNGER PEOPLE?
Sports nutrition products such as pre and post workouts powders and products are most popular with people between the ages of 15 and 34. Males aged 19 to 30 are the highest consumer of fitness-related supplements.
However, the report found in the past five years the number of younger women choosing to use fitness-related supplements has also jumped.
SPORTS NUTRTIION VS HEALTH AND WELLBEING PRODUCTS:
Health and well-being products make up 60.5% of the overall market
Sports nutrition products 24.5%
Fitness and weight-loss products 11%
Health foods 4%
Figures for 2018-2019 show What we wanted to know was increasing but we wanted to Young women are increasingly using sports nutrition